There is a lot of talk about how to organize your site and what Google wants.Â
Google says sites should have aÂ logical link structure.
There doesn’t seem to be one clear-cut definition of what a logical link structure is.
After reading many articles and posts and looking at many sites, here is aÂ brief explanation of what seems to make sense and fit that description.
The key point seems to be thatÂ the relationship between the pages should make sense.Â Currently “breadcrumbs” are very popular – since they are useful to both the site visitor and display a logical link structure for the engines to follow.Â Breadcrumbs use text links to demonstrate the logical relationship between pages andÂ guides you through the related pages.
One way of looking at your site’s organization is the idea of a tree – with the homepage being the trunk, with detailed content pagesÂ as the branches, and sub-pages are the twigs on the branches.
The reason Google likesÂ logical link structure is that it makes for an easier path for the spiders to follow, and eliminates spider confusion.Â
An example of a poorlyÂ organized site would be a site that covers many topics and every page links to every other page – with no regard to which pages are relevant to eachÂ other.Â Without a logical relationship between the pages, Google would find it difficult to classify the site, and the site would lose much of its relevance.
You are best to link to each of your core pages (each core page would represent a topic related to the theme of your site), and then on the core page for any given topic, you can list the sub-pages.Â You want to link to any generic pages like Contact Us, About Us etc from the homepage and if possible not from the internal sub-pages.Â Always provide a link back to home as well.
Here is a great tip from Matt Cutts:
A tree-like structure is often good. Think about a catalog with links to different categories. Then each category is a subdirectory with items listed under that.
The Open Directory Project is another example of link structure that is very crawlable and logical.
It may mean a lot of work, but it’s worth making sure your site has a logical link structure.Â
Director of Marketing & Search Engine Optimization Specialist