Archive for January, 2006

Build it and they will come…hopefully bringing quality links with them!

We’ve all heard it…content is king: new, interesting, valuable information, updated often.  Give your customers and visitors what they want and they’ll keep coming back for more.  You become the trusted expert and source of knowledge, sites begin linking to your content and life is great. So put on your creativity caps and start brainstorming [...]

RSS Feeds – Do/Don't

RSS Feeds: Do: Use them to enhance existing content. Don’t: Use them in place of hand written, unique content Do: Limit the number of feeds you use on any given page to 3 or 4. Don’t: buy movie the soloist pda Clutter every page on your site with endless feeds. Do: Target feeds are specific [...]

SEO Tip

Remember in order to take advantage of seasonal opportunities such as holiday sales and holiday product/service promotions; you need to prepare well in advance. Get your site and optimization in place at least 3 months before the season/holiday is here.  that way your site, or new site pages will be visible in time for you [...]

Web Talk Radio

I don’t know about you, but sometimes I get tired of studying if it involves more reading of books, websites, etc.  I want to keep current on the latest internet news and the latest in SEO, but my eyes start feeling strained after awhile. That’s when a website like Web Talk Radio takes over.  I [...]

Authority Links and TrustRank Scores

Get Authority Links, increase your Trust Score and your search engine rankings can  improve. Google’s Trust Score (not the Green bar Score) is now more important than ever to getting any real search engine ranking. Get more links from reputable sources. The more personally, thematically targeted links the better your odds are of having higher TrustRank. [...]

Bad Clients?

There is a lot of talk recently about avoiding “bad” clients, and what makes a “bad client.”  I find it all quite interesting and I wanted to weigh in with my thoughts. You all know the phrase “the customer is always right.”  It was never literally true, but was meant to define a philosophy – [...]

Consumption

You may not be familiar with the term “consumption” when it comes to your business, but it is something that is critically important and often overlooked. Let me tell you a story about a recent purchase I made… Like many women, I consider Sephora to be “the place” for beauty products.  On one of my many [...]

Beginners info

Search engines today are focused more than ever on the quality of website content.  Just like you and me, site visitors want to see useful, easy-to-read and up-to-date information. A recent study showed that 1 in 7 websites have a significant number of broken links, spelling and grammar errors, and outdated content. Starting with a [...]

Yahoo patent is worth a few minutes of your time – at least

Yahoo’s patent application has not created the buzz tht Google’s application did, however it does deserve our attention. Below is a summary of techniques in the patent – that Yahoo may or may not actually use.  We should look at them as indicators of what their future plans may be. Yahoo has outlined a system [...]

Google Tests CPA (Cost-Per-Action)

Google Inc. confirmed they are testing a new ad-pricing model that would have advertisers pay a fee when online consumers buy a product, qualify as a sales lead or sign onto a mailing list. This model, (referred to as “cost-per-action”) is seen as a way to deliver a better return on investment to advertisers, and [...]