Archive for July, 2008

The Dreaded Google Penalty

There is always a lot of talk on SEO Forums about penalties.  Recently there was some discussion about 3 specific Google penalties: burlesque on dvd The -30 penalty The -950 penalty Index Exclusion There has been a lot of debate about whether the drop of a website’s rank by 30 or 950 spots in Google [...]

Twitter – Am I Playing By The Rules?

I got the email below earlier today (I have her permission to post it).  I thought it was interesting and thought others might be thinking the same thing…so see her email and my comments below… Hi Jennifer, “alice in wonderland” download I enjoyed your social media blog. But–why do you expect people to follow you [...]

Do You Want To Optimize Your Own Web Site?

An easy to understand introduction to the search engines: Think of the engines like teachers handing out gold stars for everything that you do well. Google currently has about 200 factors in their algorithms that determine how your site will rank.  Imagine your teacher with a clipboard and checklist with 200 items on it and [...]

Flash Is Now More SEO Friendly

Adobe recently announced that they are providing: download wall street: money never sleeps full “optimized Adobe® Flash® Player technology to Google and Yahoo! to enhance search engine indexing of the Flash file format (SWF) and uncover information that is currently undiscoverable by search engines.” From the official Adobe announcement: “Until now it has been extremely [...]

Yahoo Algo Update

A couple days ago Yahoo announced they are rolling out some changes to their crawling, indexing and ranking algorithms.   The update was expected to be completed fairly quickly. the social network movie part Did you notice any changes?