Archive for January, 2009

Twitter: To Auto-follow or not…

This post might not make me too popular, but I’m OK with that.  I love that we all get to put our opinions out there and have conversations. Social media is constantly evolving as new people come on board, new tools are developed and people find their voice and participate more.   So here are just [...]

Marketing With Newsletters

If you aren’t creating a monthly newsletter you are missing out on an opportunity to market to your list. Newsletters help establish your credibility, keep you top of mind for your prospects and allow you to make special offers to your list. Please note a paid newsletter needs to be informative and doesn’t always offer [...]

Social Media Mistakes

With so much talk about social media these days, so many are jumping on board and trying it out.  We are seeing some common mistakes out there and I thought it was important to address these mistakes to help eradicate them in the future. Don’t get me wrong, there will be a learning curve – [...]

Getting Into Google News

As a website owner, I’m sure you are always looking for new sources of traffic.  Have you considered Google News?  If you regularly publish news in your industry and want to be seen as a source for news you can request Google include your  site. This can be a great source of traffic and an [...]

Bloggers Checklist

Below are some of the crucial items you should have on your Blog.  Take a look at this list and your Blog and see how you measure up.  I can tell you that I did it myself and I had to create an action plan to fix my own Blog. You see, just because I [...]

Twitter Fun Tools

Twitter Fun Tools: is a Firefox extension that notifies you of your friends’ status on Twitter and lets you make posts from your browser status bar. It also allows you to switch between multiple Twitter accounts in one click. This is an application designed for use with the Greasemonkey Firefox plug-in. It allows you to [...]

Google closures

In an effort to focus on the Google products that get the most usage, Google has announced they are closing or stopping development on the following products: Google Video uploads  (Direct from Google: Don’t worry, we’re not removing any content hosted on Google Video — this just means you will no longer be able to [...]

Google Caffeine

Oh no, not another Blog post about changes at Google??  Yep, you got it! Google Caffeine is going to be the talk of the town as people scramble to figure out what it all means.  As with all Google changes, we will watch, test and play to see what it all means. To read it [...]

Marketing In A Poor Economy

There is no escaping the reality of the economy.  These are not good times for most people.  Many individuals and businesses are suffering. However, in spite of that, many online businesses are still doing well.  Online shopping was up over shopping in traditional retail stores (Cyber Monday was up 15% over the previous year). People [...]