2011 SEO and Social Media Checklist. Here Is A List You Need To Check Twice!
In addition to focusing on increasing last minute holiday sales, now is the time to make sure everything is in place to make 2011 a great year for your site and business.
We should all check our sites for errors and be focused on SEO and Social Mediaallyear long but not everyone has the time or knowledge to do everything they should. If you are one of the offenders, now is the time to make it up to your neglected website. Go through the checklist below and make sure you have everything in place to start 2011 off right.
An old Chinese Proverb says “The best time to plant a tree was 20 years ago. The next best time is now.”
That kinda says it all! Now on to the checklist:
Make sure all your “Local/Places/Maps” listings are set up and claimed
Review your On-Page Optimization and make sure it’s all complete
Make sure you have a content addition strategy in place
Make sure your product feeds are all submitted
Make sure your keyword research done (for now) with plan to check often for new keywords
Review your Newsletter/Follow Up Series and make sure it’s current and compelling (create one if you don’t have one yet)
Make sure web stats/analytics are installed and configured
Check site for broken links (and fix them!)
Review/update text (make sure nothing it outdated or old info)
Test order links
Review order process for user-friendliness
Create a plan to keep site fresh and updated
Make sure you have a plan in place to review web stats regularly
Put a plan in place to run split tests on marketing campaigns and landing pages
Review results from previous split tests and see what you learned from it
Put a plan in place to syndicate articles
Create a plan to post regularly
Make sure you Blog is properly configured with the latest and best plugins
Make sure you are submitting your RSS Feed
Make sure you have a good strategy for using Keywords/Tagging/Categorizing on posts
Make sure your Blog is properly connected to your various social media sites
Make sure your custom background done and compelling
Take some time to be sure your goals and objectives outlined (you’ll get more out of Twitter if you know what you are doing and why)
Create a plan to build followers
Review how often you are tweeting and what tweets you are getting results from – you’ll need to fine-tune your Twitter campaign as you go
Take some time to be sure your goals and objectives outlined (you’ll get more out of Facebook if you know what you are doing and why)
Set up a strong personal profile
Set up KILLER Fan Page with FBML Tabs and special features (like offering a discount after someone clicks the LIKE button to become a Fan)
Create an action plan to increase Fans and promote page
Make sure your FB badge is placed on your site and you are linking from sig line in emails etc.
Create an action plan to network and engage friends/fans
Create an action plan to keep content updated
Make sure your profile is set up and complete
Participate in Questions and discussions
Connect your profile to your other social media accounts
Other social media sites:
Find other relevant industry social media sites
Create your profile and create action plan to participate
Consider a video strategy with YouTube
Outlined all holidays and action plan for holiday promotions (I know it seems early but holidays sneak up on your, at least outline a rough action plan for the year and assign deadlines in advance of each holiday to get work done and campaigns in place)
Review results and adjust bids
Add new keywords
Split test ad copy
Split test landing pages
Feel free to share your questions/comments and tips from your own checklist.
Get planting those trees people!
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