Blogging, Tweeting & Flying A Kite

I know, I know, I’ve been really bad about Blogging lately (and tweeting too).  Queue up the excuses:

I had family in town for 2 weeks and then I got sick – bad bout of bronchitis that I still haven’t completely shaken.  Scott, our Director of Web Development dared to take a vacation and leave us shorthanded for a few days and then to top things off, Bonnie our Director of SEO took vacation too.  Plus it rained a little bit in Huntington Beach and the rain is always a distraction for me.

So you get the point, it’s all a little like “my dog ate my homework” with a “P.S. I don’t even have a dog” thrown in there.

The truth is, it doesn’t matter what my reasons are – the conversation continues on social media, in spite of my family being in town.  The questions about SEO are still being asked and the people searching for info are still out there (they are just getting a response from someone else while I’m flying kites on the beach with my family).

Don’t get me wrong, I’m not saying we don’t deserve a break – we all need breaks.  But the truth is to think the world is taking a break with me is a little foolish.

I could have written some posts in advance, I could have used my copywriters on staff to write a few for me, I could have arranged for a guest writer.  I had a lot of options.  The option I chose was to do nothing.

Maybe doing nothing is fine in some cases, maybe it’s not a big deal to miss a month of posting and to go pretty silent on Twitter for almost a month.

BUT if your business relies on your Blog and Twitter to generate leads, build relationships, sell your products/services or if you are a reliable resource people count on, then don’t just go silent – make plans to keep the info coming.

One of the lessons I try to teach clients is:

To see real results from these tools, you need consistency.  No one is perfect and you won’t follow a strict schedule in most cases, BUT you want to develop a pattern of consistency.  So, it’s time for me to follow my own advice and get back on track!

Stay tuned for more posts in the coming weeks as I dust off my typing fingers and get back to work!

Jenn Horowitz, Director or Marketing and Reforming Blog Slacker

P.S. If you haven’t flown a kite recently, I really recommend it!  I haven’t done it in more years than I can count, but I had a great time!  So, I leave you with this final piece of advice: Blog, Tweet and Fly A Kite!

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