Marketing
More SEO Questions Answered
The following question was submitted by Keith Riddington:
What works the best out of all the options?
I think what Keith is asking is with so many online marketing strategies, what works best.
If we break it down, the most common strategies used are:
SEO
Blogging
Social media (Twitter, Facebook, Buzz etc)
Link Building
Article marketing/Syndication
Press Releases
PPC
(Note this isn’t meant to be a [...]
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SEO and Social Media Questions Answered
I’ve asked you to submit your top questions related to growing your business online. I am working my way through answering the questions. Here are a couple to get us started:
How do I get links into my site?
An age old question that has left many site owners confused and frustrated. Google is pretty finicky about [...]
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Want to get more sales online?
Tip of the day: Reviews and recommendations play a big part in consumer decision making:
62% of shoppers read consumer-written product reviews online.
80%+ say their purchase decisions have been directly influenced by reviews.
70% of shoppers share product reviews with their friends, family and colleagues.
18% of consumers say they look for more product information online or in [...]
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How To Write Killer Blog Posts
Check out my Blog post for my column at Search Engine Journal: http://www.searchenginejournal.com/how-to-write-a-killer-blog-post/16514/
We welcome feedback and comments!!
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2010 Success: SEO, Social Media and More
We’ve all read the predictions for 2010, we’ve read recaps of 2009 ad nauseum, and we’ve read articles about resolutions and we’ve also probably spent time thinking about our goals for the year. I wanted to add my two cents and give you some advice for success in 2010.
1. Write your goals down. [...]
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SEO Questions…
I get a lot of questions every day and I realized it would be helpful to post some of the most common ones. If you have other questions, keep emailing or post them on my Blog.
What exactly is SEO?
Search engine optimization is preparing or optimizing your site for the search engines so that your site [...]
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Marketing With Newsletters
If you aren’t creating a monthly newsletter you are missing out on an opportunity to market to your list.
Newsletters help establish your credibility, keep you top of mind for your prospects and allow you to make special offers to your list.
Please note a paid newsletter needs to be informative and doesn’t always offer the same [...]
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Marketing In A Poor Economy
There is no escaping the reality of the economy. These are not good times for most people. Many individuals and businesses are suffering.
However, in spite of that, many online businesses are still doing well. Online shopping was up over shopping in traditional retail stores (Cyber Monday was up 15% over the previous year).
People don’t stop [...]
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Letting Your Customers Off Too Easy?
There is great opportunity on your website that is often overlooked by site owners. The opportunity lies on the oft-ignored Thank You Page.
When people are in “buying mode” it is the perfect opportunity to pull out the big guns and really show them what you have to offer. After someone has added one of your [...]
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Split Testing
Testing is vital to the success of your website; it is a powerful strategy for increasing the effectiveness of your site pages.
Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and then [...]
Popularity: 7% [?]
