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	<title>SEO Blog &#187; PPC</title>
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		<title>Click Fraud Protection</title>
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		<pubDate>Tue, 02 Jan 2007 15:41:32 +0000</pubDate>
		<dc:creator>Jennifer</dc:creator>
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		<description><![CDATA[Google,Â plans toÂ allow advertisers to specify which IP (Internet Protocol) addresses (these are the numerical addresses assigned to individual computers) will be blocked from receiving the ads. This is meantÂ to stop rivals from using click fraud to burn through a competitor&#8217;s advertising budget. Fraudulent clicks can be generated by people paid to click ads over and [...]]]></description>
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