Google Changes Guidelines

Google Link PolicyIn case you missed it, Google recently made a change to their guidelines for webmasters and I thought it was worth pointing out:

Below is an excerpt of the before and after text, with the changes bolded.

Before:

In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.

After:

In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share.

This is a pretty big change!  Google is no longer advising people to focus on link building.  Will that impact your strategy at all?  If you are spending time in this area still, I advise you rethink things and focus on other areas.

They said you should focus on creating high-quality sites that users will want to use (so that means adding new content that is high quality, helpful and informative and also bulking up/improving your existing content) but did you also notice that they said content that users will want to share?

Google understands the growing importance of social media.  We already know that “social juice” is a factor in rankings but I think the fact that Google mentioned creating content that is share-worthy right in their guidelines means they are going to begin placing even more value on how much your content is shared online.

So that too should alter your strategy if you aren’t already active on social media!  Think about ways to jazz up your content and make it more likely to be shared online.  Make it easier for people to share your content (get those Tweet and Share and +1 buttons prominently placed).

If you are already in good shape with all your SEO and social needs, that is great.  If you need some help, we are here to help.  Below are just a few of the ways we can help you:

Need help learning social media and learning how your social media efforts can support your SEO efforts: http://ecombuffet.com/membership.htm

Not sure what you need?  Request a free consultation? http://www.ecombuffet.com/Consultation-request.htm

Need a Link Audit so you can get your link profile cleaned up?  http://www.ecombuffet.com/seo-audit.htm

Have a question?  Email me!   Jennifer @ ecombuffet.com

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