Ladies and Gentlemen, I’d like to introduce…
What no applause?
Google has officially launched Penguin 2.0. There may be some confusion because Google is referring to this as 2.0 internally but SearchEngineLand is referring to it as Penguin 4, since that fits in with their naming/numbering conventions. Rest assured if you hear Penguin 2.0 and Penguin 4, they are one and the same.
Penguin 2.0 is different than the Penguins that came before it. It’s a new technology which Google says is the next generation of spam fighting. Google’s Matt Cutts shared that 2.3% of English queries will be impacted by this update. Cutts has warned that this update will go deeper and therefore impact more sites.
Stay tuned as we follow the action and report updates as we go, I just wanted to get a quick post out letting you know the Penguin is back and well-armed with spam fighting magic.
If your site isn’t prepared for this, you better get started now! Let us know if you need some help!