New Google Analytics Features Announced

Google announced some great new features for Google Analytics. Let’s take a look at the features.

Analytics intelligence:

Not quite sure how it all works, but I know it’s pretty cool! Google’s new “intelligence engine” has default alerts that will show you interesting trends in your data.  Basically it brings interesting information to your attention, and gets you thinking and looking at important data.  I think this is great for people that aren’t sure what they are looking for in their stats.  If you started by looking at nothing other than this, it would be a good way to ease into Analytics. 

Some advanced options you can do with this intelligence engine:

Define your alert sensitivity:

You can control the number of auto alerts that will be triggered to appear in your Intelligence report.

Google says: 

“What does the ‘Significance’ indicator measure?
An event’s significance is determined by comparing the present performance of a given metric with the expected performance of it. Analytics Intelligence is able to calculate the expected performance by taking past performance information into account. If the present and actual performance differs from the expected performance, then Google Analytics will assign a significance rating to it. A higher significance rating is assigned as the difference between the actual performance increases with the expected performance. The significance rating can be seen alongside each metric in the automatic alerts details page, found in the Intelligence reports.” (Source: )

Change grouping method: You can group data by metrics or dimensions

.  This feature allows you to change how you want to group your data.

See metrics info from Google here:

See dimensions info from Google here:

 

Create advanced segments: On the right column of each alert, there is a link to create a “segment”. This is useful, since you may find high converting segments that you want to track separately.

Creating custom alerts: This feature is useful for tracking specific campaigns you are running.  The feature allows you to track information and see how it compares to the same day the previous week.  This is useful because if you are tracking the life of a marketing campaign and want to turn it off when you start to see it taking a downturn in response, you would set the alert and use that as your trigger to possibly halt that campaign.

Google offers more information on custom alerts here:

Google has some other cool new features, to get the full scoop right from Google, check out:

Quick new feature list:

• Expanded goals.
• Expanded mobile reporting. (Google Analytics now tracks mobile applications built for iPhone and Android devices.)
• Advanced analysis features.
• Multiple custom variables.

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