Realtor Update …Click to call from your web site

We do many real estate sites that need SEO work. Many Realtors have sites that are templates and rarely do well on the search engines. We have developed new web sites that are search engine friendly and help that Realtor compete for valuable high placement. When researching the latest trends to help the sites become not only highly ranked, but marketable, we came across this great program and offer it for your review as well. Remember, having a web site that ranks high is only one aspect of your online accessablity….you need to capture that visitor as well. As such, we alert you to (an note this is not an affiliate of us) this product for your review.

RealPing  http://www.realping.com
Studies by NAR, the National Association of Realtors, show that 78% of prospects looking for an agent will deal with the first one that gets back to them. With realPING, you will be that real estate professional… the one to immediately respond, the one to answer the question, and the one to begin building a priceless rapport with your client or prospect.

 
Today, it seems everyone is after your clients and prospects. The stats indicate THEY ARE!

Is Your Site Actionable?
A website can be beautiful, can be state-of-the-art, but if it is not actionable, or does not compel a visitor to reach out , it is worth much less. Building a website is only the first step. Offering a unique tool to address any questions is maybe the last step.

Billions of dollars are spent getting prospects to a website. When they have questions about a listing, or about anything, most will send an e-mail, because they don’t want to “bother” the agent  by calling after business hours.  Still, prospects expect immediacy-80% expect their answer in 2 hours-25% expect help NOW!

But the average e-mail response time for real estate pros is 24 hours, when they respond at all. Over 40% of emails never even get responded to.

Delivering Urgency with realPING.
When you subscribe to realPING, you are telling anyone who visits your site or opens your e-mails that you are one click away. Not a recording, not an e-mail, but you. . . a live person… will call the prospect or client back instantly. realPING gives you a huge advantage over your competition, by making you “the first responder’.

How it works
When a website visitors or email recipients click your realPING “talk to me now” button, they get a branded-to-you page that asks for their phone number. Once they enter their number they are at, three seconds later the prospect’s phone rings and announces the system is connecting with you. The system then calls your designated  number—preferably your cell phone, or your assistant’s. Your caller ID may even display “web call” so you know that you should take the call—and make the sale.

The caller’s first impression of you will be that you respond immediately, and in person. This unique first impression will as an indicator of your level of service and commitment to helping them buy or sell their home. 
 
Now you can get really interactive.
In addition to talking to the caller, you can display your online listings, even give the caller a virtual tour of a home, by entering codes on your cellphone. That’s right, show them any page or tour on your website as you are talking. You could driving across town in your car at 9 p.m., while simultaneously displaying your online listings on your callers monitor. The caller could be home in pajamas with sleeping children in the next room, and you can make the sale! That is true immediacy.

After you complete your call, you can leave an “exit page” on the caller’s monitor. It is customized with your photo, your contact information, and a message that can be as simple as “Thanks for pinging me!”  Or as detailed as providing multiple links to homes that the prospect may be interested in. You can also encourage them to give you their e-mail address and permission to continue to send e-mails, by offering a free report, a free CMA, or a refinancing analysis. You can build your own e-mail database quickly and easily.

The Technology
realPING is based on the popular Voice Over Internet Protocol (VOIP) and proprietary page serving via DTMF (tones initiated over a dial pad) . The service offers many added capabilities through an API that can be embedded in your corporate website and “feed” internal applications such a lead routing. Our Data Services division can design a custom application and offer you a defining advantage from those “me too” competitors. If you are looking to Brand” the service as if it is your own, we have a solution that will deliver your branding with every click, expanding and reinforcing your top-of-mind awareness.

Bonnie Burns SEO Director

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