Wordtracker — a Keyword Research Tool

Bonnie posted today about the importance of going beyond traditional “keyword research” — to really look at the behavior of your target audience and how they search.

Are they using the keywords and phrases you have identified, or are they using totally different phrases?  How can you find out?

One way is to use Wordtracker.  You can see the most popular words people use and also what keywords your competitors use.

The most obvious words may have a lot of competition, so consider keywords/phrases that are used often by searchers but not used by your competitors.

By using the option “Keyword Universe” you can get a broad perspective, then drill down to related and more specific terms and phrases.

Wordtracker can help you drive traffic, write better copy and help with Pay Per Click campaigns.  You’ll also get a better understanding of your customers needs.  This can help you develop ideas for good, relevant content and new products and services. 

Click here for information on Wordtracker:  http://searchenginewebpromotion.com/wordtracker.

Brenda Bridwell — Marketing Assistant

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