A recent study showed that between 3% and 5% of the people who visit your webpage click on the "About Us" link

The world doesn’t care about you:-) — Well, at least 95% of the world doesn’t care about you.

A recent study showed that between 3% and 5% of the people who visit your webpage click on the “About Us” link to find out more about you. The good news is that the visitors who click on this link buy at a rate 30% higher than visitors who don’t click on the link. People like to know who they’re sending their money to.

But, looking at it another way, this study also showed that 95% to 97% of the visitors to your site couldn’t care less about you or what you named your dog.

What does all of this mean to you?

#1. Have an “About Us” link on your Home page. It helps make buyers out of 3% to 5% of your visitors and it doesn’t hurt sales to the people who don’t look at the “About Us” link.

#2. Don’t spend a lot of time on your Home page (or any other page) talking about yourself or what you have been doing or are planning to do. (Maybe 5% should be about YOU!)

Yes, working a little bit of information about yourself into your website will help sales, but it should pertain to your product expertise.

And for the 5% of you who give a rip –  After being in the SEO buisness for 12 years or so, I still, to this day, love the challenges it presents. It is far from boring, often frustrating, and more often then not, usually amazing.

Bonnie Burns. SEO Director

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