B2C Lead Report

A recently compiled report from UK Based eConsultancy in conjunction with Clash-Media shows some interesting number.  Below are just a few highlights:

Most companies view online lead generation as a growth area (94%), significantly up from 82% last year. This figure rises to 97% for both European (non-UK) and North American respondents.

Company respondents (82%) and agency respondents (85%) are expecting online lead generation to be more important to their own or their clients’ organisations over the next 12 months

How Companies Generate Consumer Leads:

Press (i.e. newspapers and magazines) is still the most commonly offline method to generate consumer leads (65% of organizations). Up from 61% in 2007.

Natural search (79% of respondents)

Email marketing (in-house lists) (75%)

Paid search (71%)

Lead Generation Budgets and Measurement of Effectiveness

A greater proportion of online lead generation budget is being spent on online (on average 53%) than offline (44%).

Compared to 2007, PPC is getting a bigger proportion of online lead generation budgets even though natural search is perceived to be better value for money.

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