If You Use Google AdWords…YOU NEED THIS TOOL
Testing and makikng small changes on your Landing Page can double, 
triple or even increase your conversion rate by 10 times or more.
Now there’s a quick and easy way to test and refine your landing pages. Here’s the good news . . .
Google has just announced a new Beta version of a tool that allows you to do A/B split tests on ADWord Landing pages.
With this new tool you can check several variables on your landing page. Try testing varibles such as: headlines, price, bonuses, sales pitches, colors, type size, etc.
It’s been proven over and over that only a small change on a landing page can really increase (or decrease) sales.
Access to this new tool is by invitation only for now. To get your invitation, sign up at the site below.
http://services.google.com/websiteoptimizer/index.html
Better do it quickly before they get overwhelmed with requests like they usually do for a new tool. (Remember when they first announced Google Analytics).
From The Google AdWords Site
| Use Website Optimizer to test different website content. Graphical reports show which content engages your audience and results in the highest conversions. Run that content to improve your users’ experience and convert visitors to customers. Complete the steps below and sign-up to participate in our beta test. We can only invite a small number of advertisers at this time, but hope to open the tool to all Advertisers over the coming months. (Please be aware that we’re only able to provide English support for the Website Optimizer tool at this time.)
While Website Optimizer is integrated into AdWords, it tests all traffic to your site – including traffic from your AdWords ads, Google search results and any other source of traffic to your site. |
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Bonnie Burns -Â SEO Director
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