Search Engine Optimization Simplified
Search Engine Optimization (SEO) is complex, confusing and often frustrating. It also means a lot of different things to different people. Are you a site owner trying to figure it all out? I am going to simplify it for you.
When someone searches Google, they are looking for the quickest path to the most relevant results.
So how does Google tell if your site is worthy of being returned as a result for any given query?
First and foremost the content on the site needs to be very relevant to the query. That means you need to use keyword phrases that people are likely to search for in your copy (notice I said use the keywords, and not stuff your pages full of them).
Secondly Google wants to know that your whole site is about the topic or theme – they like big informational sites that are full of juicy content.
Third they want a clean site that loads quickly.
Last but definitely not least, they want to see that other sites like your sites. How do they know that? If other sites link to your content, they count that as a vote of popularity for your site. So they look at your link popularity.
Of course with over 200 components in their algorithm, there are a lot of things they look at but to break it down simply that is what you need to do.
To summarize:
- Create good content that uses keywords and is optimized for those keywords.
- Make sure your code is clean, search engine friendly and loads quickly and build some links.
For more details on optimizing your site, step by step, check out my free book Optimization Step By Step: 2010. Simply sign up below and you’ll receive immediate access! Don’t worry, we respect your privacy, we will never abuse, sell or give away your email address.
Don’t forgot to check back often for news, updates, insights and opinions on SEO. I live for this stuff! 
Jennifer Horowitz, Director of SEO
P.S. For information on our SEO services, don’t forget to check out EcomBuffet.com.
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I have a new blog on wordpress now with self hosted and looking around about SEO article because I want my new blog have a better rank.
Your article really easy to follow and made my self clear about few things on SEO matters.
Btw, I love your ebook
Check out my blog if you have time
Thanks
Latief
i am a newbie in Search Engine Optimization but i think that the submission of articles in article directories is one of the best ways to gain backlinks. |