SEO Questions Answered (part 2)

Carolyn Winslow asked “I would say my biggest question is how do all the pieces fit together? What would be the correct order in putting the strategies to work obviously one couldn’t do everything at once.”

Answer: Its true there is a lot to focus on and everything can’t be done at once.  You need to start by taking stock of where you are at.  What areas are you lacking in?  If it were me, I would do things in this order:

1. Get your site optimized (make sure the code is clean, fast loading and optimized for the engines)
2. Set up a Blog
3. Create a Twitter account and start building followers
4. Create a Facebook Fan page (and invite friends, family, followers, colleagues etc to become a fan, post a Facebook badge on your site and Blog)
5. Feed your Blog into your Facebook page
6. Write Blog posts that are “article style” and then tweet them out to followers
7. Syndicate the articles you posted on your Blog to article directories (once they have been spidered on your site)
8. Add content that is keyword rich to your site in addition to your Blog
9. Repeat  steps 6, 7 and 8 (as well as building Twitter followers which is mentioned in step 3)

I know it’s a lot, but there are pieces of it you can outsource.  Do the best you can and work at it consistently – getting a little bit done every day is better than not doing anything.

Tips:

Articles/Blog posts don’t need to be really long.  If you are syndicating them they need to be at least 400 words.  It’s often easier to write shorter articles.  If you have a lot to say make it a multi-part series.

It’s possible to do all this without taking over your whole day.  Set time frames for each task and set a timer.  Only work for the allotted time and when the time goes off, move on.  Even small bits will add up over time and its better than doing nothing – which is what most of us do when we are overwhelmed.

Resources to help you out:

Twitter training program: http://www.ecombuffet.com/Twitter-quickstart.htm
SubmitYourArticle submission service

Good luck!

Jenn Horowitz, Director of Marketing

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