Facebook Fan Page
Interested in Facebook Fan Pages? They are a great tool to generate new leads and develop relationships with people to help grow your business.
There is some confusion about a Profile on Facebook, a Group and a Fan Page or Business Page.
Unlike groups in Facebook, Fan pages are visible to unregistered people and are indexed by the engines – which is another opportunity for you to come up in the engines.
The number of Fans you can have is unlimited (whereas the Friend limit is 5,000).
Pages are generally better for a long-term relationships with your fans, readers or customers.
Pages include links. Because the pages are public, you can get some link juice (link popularity).
You can send “updates” to fans whenever you want. It’s a nice way of building a database of interested users. Send messages about new products, updated website, etc.
When someone joins a Fan Page, it’s published in their News feed for all of their Friends to read (unless they have turned this off). This helps spread the word about your Fan Page.
A Fan or Business Page is designed to promote a business. It can be used to share simple information like your business hours, contact information and product/service offerings. It can also be used as a marketing tool.
If you design a fun and graphically appealing Fan Page that is designed to capture leads and promote your business well, it can be a good tool for generating new leads.
You don’t have to have a Facebook profile to have a Fan/Business page BUT if you want some of the added features to enhance the page, then you do need a profile. You don’t have to be active and look for old high school or college friends or play any of the games or other things people do on Facebook. You can use Facebook simply as a business tool. You just need a simple profile with your name and a link to your website and then the Fan/Business page can be set up with all of the added benefits.
Anyone can set up a Fan page, but to get the most out of it with the added features, you need to know HTML.
If you want us to set up your Fan page for you, the cost is a onetime fee of $175.00. The following is included:
• Banner design for your page that has a similar look and feel to your website
• Set up of simple profile page, if you don’t already have one.
• Creation of Fan Page with SEO and marketing strategies in mind.
• Introduction text for Fan Page – professionally copy written.
• Blueprint for promoting the page.
If you have more questions, let me know!
To Your Success,
Jennifer
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Jen, I have 4 online businesses… Is it better to set up 4 separate fan pages for these businesses under 1 account or to create 4 separate FB accounts…
??
I am stumped
I
Are the business related? If they are closely related and it makes sense to connect them in one page you can. I would probably do a separate page for each though. I’m sure there is info you need to share on all of them and if it you combine into one page, it could be too much.
The businesses are not related, they are in 4 different niches – so I am assuming I should build 4 separate pages ??