Images are increasingly more important when it comes to Social Media and SEO.
We are seeing a huge increase in users on Pinterest and Instagram and image sharing is increasing on Twitter and Facebook.
To make sure you are getting the most benefit out of your images, let’s explore some of the ways you can optimize them and use best practices:
Social Media Tips
Use eye-catching images and inspirational images, they tend to do the best. Bold color seems to work well. Borders around images often get even more exposure for the image.
Use standard formats like .jpg pr .gif.
Animated .gifs are hugely popular right now and getting a lot of exposure.
Here are some of the places you can share your images:
Make sure your images aren’t too small, they won’t display well and you will lose some of the impact.
Optimize Images for Search
Here are the key areas you should focus on when optimizing your images:
File Name: If you name the image with keywords, it better conveys to the engines and users what the image is all about. Example: seo.jpg is better than img0578.jpg
Captions: Using relevant keywords in the image caption helps boost SEO. Don’t keyword stuff though!
Internal Linking: Links from other pages to your image (or to the page your image is on) can help search engines find the image for crawling.
Alt Text: Adding descriptive text to the image alt attribute is helpful for search engines as well as a usability best practice.
Image Sitemaps: A great way to pass on the info to Google about what images you want indexed.
Geo-tagging your images before loading them to your site and Google page can also give a little boost.
An interesting way to gain access to new images AND get exposure is to invite your users to submit images (make sure you let them know you retain the right to use them). You could run a content asking people to create an image for your brand, product, event (or whatever) and then use the images in your future promotions and content.
Use the various online services to create memes with inspirational quotes or funny images – those tend to spread quickly and if you watermark it with your logo, you’ll get some good exposure.
If you are interested in more tips, advice and guidance on SEO or Social Media, check out our Social SEO Profit Academy: