More SEO Questions Answered
The following question was submitted by Keith Riddington:
What works the best out of all the options?
I think what Keith is asking is with so many online marketing strategies, what works best.
If we break it down, the most common strategies used are:
- SEO
- Blogging
- Social media (Twitter, Facebook, Buzz etc)
- Link Building
- Article marketing/Syndication
- Press Releases
- PPC
(Note this isn’t meant to be a comprehensive list of all online marketing strategies. I am mentioning the ones most commonly used by clients and prospective clients of mine)
The truth is so many of these strategies complement each other and work in tandem, so it is hard to isolate where your focus should be.
Of the above mentioned items I think they all add value and are worth participating in. If I add to pick I would say SEO, Blogging and Social Media will have the biggest impact (and in some cases, also PPC – but only for people that have the budget, time and knowledge to do it properly – otherwise it can be a big money waster).
I wrote a post the other day that offered a little blueprint for where you should spend your time. Check that out:
So the truth is, there is a lot you need to be doing, so go get to work!!
Jenn Horowitz, Director of Marketing
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