Want to get more sales online?
Tip of the day: Reviews and recommendations play a big part in consumer decision making:
- 62% of shoppers read consumer-written product reviews online.
- 80%+ say their purchase decisions have been directly influenced by reviews.
- 70% of shoppers share product reviews with their friends, family and colleagues.
- 18% of consumers say they look for more product information online or in other locations in addition to looking on the product’s packaging.
Source: Entrepreneur Magazine
Seems like a great reason to participate in social media and get conversation going about your products and services! You also want to get Blog posts and web site pages ranked that have feedback and reviews about your products and services. Have any customers that are real brand evangelists for you? Get them to share their opinions on consumer feedback/opinion sites.
These stats are too telling about consumer behavior to ignore!
Have a great Wednesday!
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