Last Friday, Google confirmed that an algorithm change had taken place on Thursday night. For those that track this kind of thing, you know Google makes a lot of algorithm changes. Most of them aren’t noticed by the masses and are ignored.
This particular change is worth some attention though.
Here is the scoop straight from the Official Google Blog:
Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on. This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.
So what does this mean? Google is going to reward unique content that is high quality and offers real value to site visitors. Excellent! As it should be.
Some people are calling this a shift back to “on-page optimization” – whatever you call it; just make sure you learn the lesson –
Adding quality, unique content to your site and Blog is always a good idea – for the engines and for site visitors.