Back in December Google announced their deal with Facebook to list feeds from Facebook in their real-time search results. Although they reached a deal, the data wasn’t making it into the feeds until now. Google tweeted that Facebook Fan Pages feed are not officially part of real-search results.
What you need to know:
The only updates that are being shown in real-time search results are updates (links, status updates, photos, videos etc) that are posted on a Facebook Fan Page by the owner of the page (comments by page visitors will not be included)
What does this mean?
If you don’t have a Fan Page, you need one now and you need to keep it updated and active.
A quote from Danny Sullivan at SearchEngineLand:
“This is also a good time for search marketers and marketers in general to think again about Facebook, if you haven’t already. More and more Facebook content has been made visible to search engines over the years.
“ Sullivan then goes on to say “ Google’s move makes having Facebook fan pages even more essential. Without one, you’re missing out on a chance to be found within yet another area, Google’s real time results
Danny said it all – if you don’t have a page – now is the time!
Don’t forget in addition to the Notes, Links, Discussion and Wall (default tabs on a Facebook Fan page) you want to create custom tabs with FBML to make the page more compelling and a stronger marketing tool. If you don’t know how to work with code, let me know and I’ll be happy to get you a quote on us creating the page.
Got a Fan Page already? Send me the URL and I’ll take a peek and see if I have any suggestions to improve it.
Have any questions or comments? Submit them below!
Jenn Horowitz, Director of Marketing