Important Info on Twitter and Real Time Search
Everyone is trying to understand more about Real Time Search and how they can get their tweets ranked. Here are a couple bits of useful information to help you better understand.
Statement from Bing: “If someone has a lot of followers, his/her Tweet may get ranked higher. If a tweet is exactly the same as other Tweets, it will get ranked lower.” Nothing surprising there but it’s good to be aware.
Straight from Google’s Amit Singhal (who has led development of real-time search at Google):
“One user following another in social media is analogous to one page linking to another on the Web. Both are a form of recommendation,” Singhal says. “As high-quality pages link to another page on the Web, the quality of the linked-to page goes up. Likewise, in social media, as established users follow another user, the quality of the followed user goes up as well.”
In other words, get followers that have lots of followers themselves! “You earn reputation, and then you give reputation. If lots of people follow you, and then you follow someone–then even though this [new person] does not have lots of followers,” his tweet is deemed valuable because his followers are themselves followed widely, Singhal says. But it is “definitely, definitely” more than a popularity contest he went on to say.
Hashtags a No-No??
Hashtags are really popular – and for good reason – they help your tweets get more exposure and help people organize topics.
However they can also as red flags to lower tweet quality and attract spam-like content, Singhal says.
Too bad – I see where Google is coming from but it’s really a useful strategy. In my own testing I’ve seen my tweets with hashtags come up in the real time search results but I haven’t tested extensively enough yet to draw my own conclusions and we have the word right from Google, so for now at least, you may want to heed the warning!
Love to hear your thoughts and questions on this! 
Comments welcomed!
From soggy, wet and windy Southern California,
Jenn Horowitz, Director of Marketing
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It’s a constantly shifting landscape. There’s more “useless” users following you or those who follow, then a few days later, drop you. Yes, it’s important to find those pockets of peeps who really converse, RT & are active. I think if you’re not involved with MLM or IM, you want to develop relationships with a group who are responsive & actively Tweet. Lists are helping me sort out the “noise,” which is getting louder and louder.