Press Release Tips

Posted at January 25, 2007

Press releases are a great way to generate publicity, drive traffic and boost search engine rankings.

The key to a successful press release is to clearly define its purpose.

More consumers than ever are reading press releases online and consumers may be interested in a topic that the media may not be.  So, there are releases where the target audience is the consumer and then there are releases were the target audience is the media. 

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