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Analysis & Consultation
We begin your campaign with a Search Engine Friendliness Site Analysis. This means we look at the code on your site and determine if there are any "search engine blocking technologies" or other factors that may adversely affect your website's rankings. We also gather information about your goals, your current status, and do a competitor analysis. |
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Keyword Research
Our Director of Search Engine Optimization (SEO) begins your keywords research by asking you what keywords are important to you. We then continue with competitor analysis, manual research and searches as well as using keyword software to identify a list of keywords most suited to your site, and most likely to convert your visitors into customers/clients. We provide you with our recommendations, and you get final approval on your keyword list. |
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Content Creation
Our professional copywriters will write unique content, with your goals and most desired actions in mind. We gather information from you to create the most accurate and compelling content that we can. All of our content pages are written with correct keyword density in mind - however they are also written as marketing pieces and do not appear as stilted or keyword stuffed. You approve the pages before they are loaded on your site, ensuring the integrity of your site is not compromised. |
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On-page Optimization
Our optimization technicians then work on the on-page components of our service. We integrate the new copy we created, as well as alter any existing copy as permitted and relevant. We interlink your pages, create a sitemap, and create unique meta tags for each page. We also insert alt tags, header tags, and use bolding and italicizing. In some cases images and pages are renamed. When applicable we remove javascript and on-page CSS and call them from external files. We also run an HTML Validator on your code to ensure the code is clean and error-free. |
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Submission
After the optimization is complete, we will submit your site to all the major search engines and directories, including Yahoo, AltaVista, HotBot, AllTheWeb, Google, AOL, iWon and Netscape, MSN, Lycos, Teoma, AskJeeves and DMOZ (Open Directory). When relevant we will create and submit site maps to both Google and Yahoo via their specifications. |
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Reporting
Before we start the optimization process, we run a baseline report to indicate where your site currently stands with the search engines. We send the report to you for your records. Once optimization is complete, we run reports every 30, you will be sent monthly reports via email. In addition to rankings reports, we request that you activate a stats program and provide us with access so that we may monitor your traffic and various other relevant statistics. |
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Customer Service
To ensure your satisfaction, our technicians and/or customer service reps will periodically call or email you to check in. We also encourage you to contact us anytime with questions or concerns. |
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Additional Services
We also offer a variety of other marketing services and add-on components for your search engine optimization campaign, please click here to view our other services.
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