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What a God-send EcomBuffet has been. They helped me re-design my site, fully optimized it and set up my blog, too.
SEO is not just a technical science. It is very much a combination of art and science. Good SEO involves the more technical aspects especially when dealing with rich snippets, canonicalization and various coding issues but there is also the marketing or arty side of it - which involves strong writing skills to effectively use keyword phrases in content that is informative, compelling and high quality.