SEO EbookWOULDN’T IT BE NICE TO BE NOTICED?
Your Guide to an Advanced Approach
Marketing
   Photos, Links, Buttons, Banners, Text, Click Here
   How to Systematically Generate Leads or Sales
   Plan for Success
   Identify your Unique Selling Proposition (USP)
   USP Tips
   The Difference between Features and Benefits
   Get your Audience to Act
   More than Pretty Pictures
   Write for Your Target Audience
   Outgoing Links
   Photos
   Testimonials
   Order page
   Keyword-rich Sitemap
   LEAD GENERATION: Making It Automatic
   Benefits of Auto-responders
   Exit pop-up vs. Entry pop-up
   Pop-up Blockers
   Testing… The Only Way to Make the Grade
   Advertising through Press Releases
   Article Syndication
Extreme Makeovers
   Knowing When to Change
   Rules of Thumb
   Beauty is a Beast
   Staying Current
   The Drawbacks
SEO Friendliness
   How Do You Rank?
   Service Components
   Important Criteria
   Dynamic Sites
   Attracting Spiders
   Add Dynamic Links to Static Pages
   Remove Query Strings from Dynamic URL's
   Java Script
   What to Do When You’ve Been Framed
   Why Spiders Don’t Like Frames
   Designing Search Engine Friendly Web Sites
   The Importance of Web Content
   Using Free Content
   Making the Most of Page Design
   Creating a Site Map
SEO ANALYSIS
Writing for the Engines
   Content is King!
   The Key to Using Keywords
   How to Create Keyword Phrases that Improve Results
   “Power Phrases”
   Other Dos and Don’ts
   Creating Great Content
   Web Writing Hints
   Test Keyword Phrase Density
   When to Consider Outsourcing
    How to choose the right web page title
   RSS Feeds
   Blogs
Facts & Myths
   Searches per Day
   Search Engine Usage
   The Powers that Be Search Providers Chart
   Search Engine Myths & Truths
Paid Inclusion
   You Belong – at a Price
   Read the Fine Print
   SiteMatch
   Site XChange
   What’s in it for you?
Optimization Notes
   What Are Meta Tags?
   Keyword and Description attributes
   Where to Place META tags
   Link Popularity
   Optimizing for Google
   Optimizing for MSN
   Optimizing for Yahoo
   Typical SEO Problems
   Step by Step
   Submitting to Google
   Trouble-shooting
   Reasons You May Not Be Indexed
Resources
   SEO Resources
When to Hire an SEO Company
   When to Call In the Big Dogs
   Choosing the SEO Firm that’s Right for You
   Specialized vs. Integrated
   Cookie Cutter vs. Customized
   Why use a SEO company when software packages do the work?
   Questions for any SEO Firm
Glossary
FAQ
Miscellaneous
   PPC (Pay-per-click)
   Making Friends
   Google's Patent
Conclusion
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