WOULDN’T IT BE NICE TO BE NOTICED? Your Guide to an Advanced Approach Marketing Photos, Links, Buttons, Banners, Text, Click Here How to Systematically Generate Leads or Sales Plan for Success Identify your Unique Selling Proposition (USP) USP Tips The Difference between Features and Benefits Get your Audience to Act More than Pretty Pictures Write for Your Target Audience Outgoing Links Photos Testimonials Order page Keyword-rich Sitemap LEAD GENERATION: Making It Automatic Benefits of Auto-responders Exit pop-up vs. Entry pop-up Pop-up Blockers Testing… The Only Way to Make the Grade Advertising through Press Releases Article Syndication Extreme Makeovers Knowing When to Change Rules of Thumb Beauty is a Beast Staying Current The Drawbacks SEO Friendliness How Do You Rank? Service Components Important Criteria Dynamic Sites Attracting Spiders Add Dynamic Links to Static Pages Remove Query Strings from Dynamic URL's Java Script What to Do When You’ve Been Framed Why Spiders Don’t Like Frames Designing Search Engine Friendly Web Sites The Importance of Web Content Using Free Content Making the Most of Page Design Creating a Site Map SEO ANALYSIS Writing for the Engines Content is King! The Key to Using Keywords How to Create Keyword Phrases that Improve Results “Power Phrases” Other Dos and Don’ts Creating Great Content Web Writing Hints Test Keyword Phrase Density When to Consider Outsourcing How to choose the right web page title RSS Feeds Blogs Facts & Myths Searches per Day Search Engine Usage The Powers that Be Search Providers Chart Search Engine Myths & Truths Paid Inclusion You Belong – at a Price Read the Fine Print SiteMatch Site XChange What’s in it for you? Optimization Notes What Are Meta Tags? Keyword and Description attributes Where to Place META tags Link Popularity Optimizing for Google Optimizing for MSN Optimizing for Yahoo Typical SEO Problems Step by Step Submitting to Google Trouble-shooting Reasons You May Not Be Indexed Resources SEO Resources When to Hire an SEO Company When to Call In the Big Dogs Choosing the SEO Firm that’s Right for You Specialized vs. Integrated Cookie Cutter vs. Customized Why use a SEO company when software packages do the work? Questions for any SEO Firm Glossary FAQ Miscellaneous PPC (Pay-per-click) Making Friends Google's Patent Conclusion WEBSITE DEVELOPMENT WORKSHEET |